Auchan Go – a new dimension of retail

Auchan Retail Poland has launched the first fully autonomous store within its Auchan GO concept

Located in Warsaw, the new cashier-free store is open 24/7 and allows customers to shop in an exceptionally quick, comfortable and seamless way. At the same time, the new format features a wide product offering, that includes a range of fresh products – meat, cold cuts and fruit_, standard for the Auchan brand. The advanced AI-powered solution used in the store are provided by Trigo, the strategic partner of the project, whose technology enables frictionless shopping and automated operations.

Trigo provides the technological capability to efficiently digitise and automate both small and larger store formats, with more shoppers and more product diversity

Poland is the first market where the Auchan Go store is fully operational for shoppers, following successful tests of the frictionless concept in France.

“The Auchan GO concept is the latest of our solutions that we introduce to provide our customers with unparalleled comfort and a highly personalized shopping experience,”

says Katarzyna Tokarewicz, Director of Transformation and Projects at Auchan Polska.

“We are constantly observing how the needs of today’s consumers change dynamically, hence the large variety of shopping paths we offer and our focus on combining digital solutions with new concepts of brick-and-mortar stores. In the case of the Trigo platform introduced in Auchan GO, we particularly appreciate its exceptional accuracy and reliability, as well as the flexibility and scalability of the solution. This advanced system provides the technological capability to efficiently digitise and automate both small and larger store formats, with more shoppers and more product diversity. This approach fits in with our plans, as we treat the newly opened shop as a kind of laboratory. We assume that the Auchan GO concept will constantly evolve to meet the changing expectations of our customers. Ultimately, we plan to open approximately 40 outlets of this type over the next few years.”

The new Auchan GO – opened in Warsaw  – is the smallest of Auchan’s retail formats. Occupying an area of 75 sqm, up to 30 customers can do their quick and frictionless shopping, with no need to use cash registers.

Customers simply swipe their payment card and register their phone number via a conveniently-located terminal at the store’s entrance