Albert Heijn uses data to combat food waste

Thanks to data integration, Albert Heijn customers can now see in the app how many discounted products are available in their store. They can also check the current discount, because the closer the expiry date, the higher the discount gets – they can reach up to 70 %.

The new initiative brings together four existing measures, including fruit and vegetable bags, yesterday’s bread and dynamic pricing. Starting today, the anti-waste products will be shown in the Albert Heijn app. In stores, items will be recognisable by a sticker.

Albert Heijn hopes to sell 25 % more products thanks to the initiative, and aims to reduce food waste by 50 % by 2030, compared to 2016.