Sanpellegrino Rolls Out New Zero-Sugar Drinks In The US

By: Trademagazin editor Date: 2024. 01. 25. 09:56

Italian beverage company Sanpellegrino has launched a new line of zero-sugar sparkling drinks in the United States.

“At Sanpellegrino, we take pride in crafting our Italian sparkling drinks with real fruit juice from fruits grown in the Mediterranean,” commented Sara Mayer, senior marketing manager at Sanpellegrino. “We offer fans authentic flavours that evoke La Dolce Vita – the Italian art of living a life of simple, everyday pleasures.”

Crafted with juice from Italian fruits, the range of zero-sugar beverages is available in four citrus flavours: Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange.

Each 330 ml can contains one to four grams of natural sugar and around 20 calories (although this varies according to flavour).

Commencing January 2024, the zero-sugar drinks will initially be available at Costco stores, before being rolled out to other US retailers. They will be available for a suggested retail price of $6.99 (€6.39) per six pack.

Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks join the brand’s classic range of five Mediterranean flavoured beverages Aranciata Rossa, Limonata, Melograno & Arancia, Aranciata, and Pompelmo.

ESM