Lidl Introduces New Packaging For Strawberry Range

The discounter explained that this industry-first packaging update will result in 9.3 tonnes of plastic, or the equivalent of 375,000 bottles, being prevented from entering the ocean in this Irish strawberry season.

Together with Lidl’s fish packaging update announced last year, the retailer is on course to prevent one million plastic bottles from entering the ocean this year.

Lidl’s Deluxe Strawberries and 250g Strawberries will now be 100% recyclable and made using at least 30% Prevented Ocean Plastic (POP).

Speaking about the initiative, Alan Archibold, senior buyer at Lidl Ireland commented, “By introducing POP packaging to our strawberry range, we are taking another significant step forward in our journey towards a more sustainable future.

“Our commitment to reducing plastic waste aligns with our vision to offer responsibly sourced products while safeguarding the health of our oceans.”

Lidl noted that it has partnered with a number of Irish strawberry suppliers, including Kearns Fruit Farm in Enniscorthy, Co Wexford, to ‘introduce this innovative new packaging’ to the Irish market.

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