Almost 10,000 of its private label products will get new clothes, the change will be finished by the

By: trademagazin Date: 2008. 04. 10. 00:00

Auchan rolls out new packaging on privat label products

The retailer says the packaging
will give its products more visibility on the store shelves. The
packages have a white background, structurally organised product
information and more modern graphics. The packaging highlights the
environmentally friendly nature of the products as well as organic
and fair trade lines. The new packaging is being featured in an
advertising campaign on TV and in newspapers and magazines in France.