Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail

Products in Diageo’s 5.8% ABV Captain Morgan Sliced RTD cocktail line are available in four flavours – pineapple daiquiri, strawberry margarita, passionfruit hurricane and mango mai tai. The new range marks the brand’s first entry into the malt-based alcoholic drink category. Diageo is looking to shake up the canned spirit segment with a special offering that fits the adventurous spirit of its consumers.

This article is available for reading in Trade magazin 2024/4