Bakery World strengthens its positions with new brands, Loose’s Biscuit and Grandoletti

By: Trademagazin editor Date: 2025. 09. 25. 11:52

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A Belgian-owned company operating in Hungary for more than thirty years, Bakery World Kft. has entered a new era: in addition to its well-known private label production, it will now also focus on its own brands.

The company is one of the top three manufacturers in the private label icebiscuit category on the Benelux markets.

Bakery World is starting to build its own brand portfolio and one of the new products is Loose’s Biscuit, which wishes to create a modern “home barista” experience. Loose’s Biscuit products will initially be available in six different varieties.

Márton Sárközi
general manager
Bakery World

The other brand, Grandoletti sets out to reinterpret confectionery traditions and it is launching with twelve different products.

“For a long time we focused exclusively on private label production, but the time has come to show what we can do with our own brands”, informed general manager Márton Sárközi.

Erzsébet Ertl
sales and marketing manager
Bakery World

Erzsébet Ertl joined the company to help build the sales and marketing strategy for the brand launch and she noted: brands work well when they create a genuine connection with people – this is the spirit she represents. (x)