Plant-Based Drinks Brand Plenish Unveils New Branding

UK plant-based beverage brand Plenish, which is owned by drinks group Britvic, has unveiled new branding for its plant-based milk, juices, and shots.

The plant-based drinks category has seen rapid growth, from catering to health and wellness enthusiasts to one in four in the UK following a vegan diet, according to the Mintel Dairy & non-Dairy drinks, Milk and Cream 2021 report.

The initiative aims to ‘evolve’ its brand identity and packaging, with each product in the range displaying what the group labels as ‘hero ingredients’ more dominantly than before.

The group hopes that consumers will see the brand leaning into a lifestyle-focused aesthetic while retaining taste.

ESM