The Eger wine region has a new image

By: Trademagazin editor Date: 2021. 07. 13. 11:20

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The Eger wine region has a new image that refers to traditions, but also to the future. The new logo depicting a winged bull and the image based on it can be seen for the first time at the Vino festival in Eger, which starts on July 21.

The Eger Wine Workshop was established five years ago with the cooperation of local winemakers, which also commissioned market research to assess the relationship of consumers with the wine region. In addition to the many positive feedbacks, it became clear that the program offer and communication needed to be reconsidered, the president of the Eger Wine Workshop recalled at the press presentation of the new image in Budapest on Tuesday. (MTI)