Alibaba launches AI design tool for U.S. sellers

Alibaba International has released Pic Copilot, an artificial intelligence (AI)-driven e-commerce design tool tailored for small and medium-sized retailers. Pic Copilot features 12 one-click AI design tools aimed at making tasks such as swapping image backgrounds, editing images and videos, conducting virtual try-ons, and generating ads as easy as possible.

Leveraging real-life e-commerce data from Alibaba, Pic Copilot is developed to improve product imagery and videos. According to Alibaba, initial tests have shown a double-digit average increase in click-through rates.

The latest iteration of the model is built on 250 million parameters and utilizes a unique data annotation method centered around sales metrics. By analyzing how various background elements in images influence click-through rates across 240 product categories, the AI model has been trained on visual appeal as well as enhancing sales performance.

Other Pic Copilot features available in the U.S. include a virtual try-on tailored for multiple skin tones and body types, featuring more than 160 models across four major skin tones.

The solution also allows users to upload personal images for virtual try-on and has introduced U.S.-specific graphic theme templates tailored to national holidays and celebrations such as Independence Day, Thanksgiving, and St. Patrick’s Day.

According to Alibaba, during a Black Friday trial period, more than 35,000 users worldwide leveraged Pic Copilot to create marketing materials. Black Friday-related content generated by Alibaba sellers with Pic Copilot was subsequently utilized more than 200,000 times, providing average savings of more than $200 per user.

In addition, the virtual try-on feature assisted more than 10,000 sellers in generating more than 80,000 original model images.

Chain Store Age