Soft drink “Oscar” for Coca-Cola Hungary’s Body Wakening Program

By: trademagazin Date: 2009. 10. 05. 00:02

Coca-Cola Hungary’s Body Wakening Program was awarded on the beverage industry's most prestigious international competition, with Innovation Prize in the best preventive healthcare initiatives category.

Coca-Cola Hungary’s Body Wakening Program promotes healthy lifestyle among the public and the workers. The company with the support of leisure events – such as Coca-Cola swimming across Lake Balaton or the Coca-Cola Women's running gala – and with internal corporate programs would like to bring back the joy of regular exercise.
On the largest global competition of the soft drink and mineral water industry – where about 350 candidates from 40 countries were competing – three from the innovation awards were won by, Coca-Cola Hellenic group.



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