Lindt & Sprüngli And Italian Artisans Close To Chocolate Truce

A potential deal, brokered by Italy’s Piedmont Region, will pave the way for a protected status for the iconic ‘Gianduiotto’ of Turin, while permitting Lindt & Sprüngli to continue its version, according to media reports.

Gianduiotto is a small melt-in-the-mouth confectionery, comprising a creamy mixture of grilled Piedmont hazelnuts, cocoa and sugar.

‘Gianduiotto of Turin’

Lindt & Sprüngli, which has owned Italian producer Caffarel since 1997, has blocked a move by a group of around 40 chocolatiers, as well as companies, such as Ferrero, Venchi, and Domori, to seek the creation of a Protected Geographical Indication (PGI) for the confection in the EU.

However, Lindt has now indicated that a deal may soon be reached with the group of chocolatiers that will allow for the creation of a PGI ‘Gianduiotto of Turin’.

The compromise being discussed will permit the creation of the PGI, but with Lindt’s subsidiary not joining but being allowed to continue with its brand (Gianduia 1865. L’autentico Gianduiotto di Torino) and recipe.

Original Recipe

The dispute centred around the recipe, with those seeking the PGI demanding a return to the original recipe of 30-45% roasted hazelnuts from Piedmont, at least 25% cocoa, plus sugar, while Lindt’s Caffarel adds powdered milk and uses fewer hazelnuts.

The granting of PGI status is expected to raise the profile of the chocolate and increase sales, which already generates around €200 million.

Piedmont Governor, Alberto Cirio, emphasised that PGI recognition aims to safeguard confectionery excellence as a shared heritage of Piedmont rather than serving as a commercial brand.

Positive consent from Italy’s Ministry of Agriculture is anticipated within 30 days, with final approval by the European Commission is expected by the end of the year.

ESM