Tourist agency: they help spas with a campaign to boost traffic
The Hungarian Tourism Agency (MTÜ) is helping the spas with a traffic-boosting campaign: “Switch off, heal, recharge” – with this slogan they launched their latest domestic and international campaign focusing on the country’s spas – the MTÜ informed MTI on Wednesday.

The increase in traffic can contribute to the management of energy costs
According to the announcement, the MTÜ uses its marketing communication tools to support tourism service providers in a difficult situation due to the energy crisis. The aim of the advertising campaign is to increase the income of the service providers by stimulating traffic, which can contribute to the management of energy costs.
The winter campaign launched in mid-November promotes the country’s medicinal and thermal water resources and world-class spas. Advertisements with the same message appeared in Germany, Austria, France, the United Kingdom and the United States. MTÜ works together with global media market partners such as the New York Times, Le Figaro, National Geographic, or Condé Nast Traveler as part of the winter image campaign.
In addition to online and social media communication, great emphasis is placed on television and print appearances, and the campaign film is also shown on the interfaces of online travel agencies, including Expedia and eDreams Odigeo. In addition, with airline marketing collaborations, ads can also be seen on the websites of British Airways, Jet2 and KLM airlines.
MTI
Related news
MBH Bank-CIG Pannónia: nearly half of passengers do not take out travel insurance
Nearly half of travelers do not take out travel or…
Read more >MTÜ: sixty applicants submitted one hundred and twenty works to the Tokaj Mosaic Design Competition
Sixty applicants submitted one hundred and twenty works to the…
Read more >The number of foreign tourists in Romania increased by 7 percent in May compared to the previous year
The number of foreign tourists in Romania increased by 7…
Read more >Related news
Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >FAO food price index rose slightly in June due to higher prices of meat, dairy products and vegetable oils
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >