Tourist agency: they help spas with a campaign to boost traffic

By: Trademagazin Date: 2022. 11. 30. 08:03

The Hungarian Tourism Agency (MTÜ) is helping the spas with a traffic-boosting campaign: “Switch off, heal, recharge” – with this slogan they launched their latest domestic and international campaign focusing on the country’s spas – the MTÜ informed MTI on Wednesday.

The increase in traffic can contribute to the management of energy costs

According to the announcement, the MTÜ uses its marketing communication tools to support tourism service providers in a difficult situation due to the energy crisis. The aim of the advertising campaign is to increase the income of the service providers by stimulating traffic, which can contribute to the management of energy costs.

The winter campaign launched in mid-November promotes the country’s medicinal and thermal water resources and world-class spas. Advertisements with the same message appeared in Germany, Austria, France, the United Kingdom and the United States. MTÜ works together with global media market partners such as the New York Times, Le Figaro, National Geographic, or Condé Nast Traveler as part of the winter image campaign.

In addition to online and social media communication, great emphasis is placed on television and print appearances, and the campaign film is also shown on the interfaces of online travel agencies, including Expedia and eDreams Odigeo. In addition, with airline marketing collaborations, ads can also be seen on the websites of British Airways, Jet2 and KLM airlines.

MTI