Tourist agency: the World Tourism Organization chose Tokaj as one of the best international destinations

By: Trademagazin Date: 2023. 10. 19. 10:34

The UN World Tourism Organization (UNWTO) chose Tokaj as one of the best priority settlements in the world, and this is the first time a Hungarian settlement has won such a prestigious tourism award – the Hungarian Tourism Agency (MTÜ) told MTI on Thursday.

It was highlighted: the city celebrating the 950th year of its foundation won the Best Tourism Villages of 2023 award in competition with around 260 settlements from 5 continents. The prestigious international award recognizes the renovations to date and is the driving force behind further, historical-scale tourism developments, the aim of which is to make the world heritage wine region and the eponymous settlement of the Tokaj Aszú one of the most popular destinations in our country.

The initiative launched by the UNWTO in 2021 recognizes rural destinations that, in addition to their outstanding tourism developments, emphasize the preservation and promotion of local values and products, as well as take care to preserve economic, social and environmental sustainability.

György Posta, the mayor of Tokaj, said in a statement during the award ceremony held on Thursday in Samarkand, Uzbekistan: the award confirms the persistent work they have been doing for years.

The award-winning title can be displayed in all domestic and international advertising of Tokaj, and this can contribute to more tourists coming to the settlement than before.