Breier Group’s CBA and PRÍMA stores are preparing for owner’s warranty and affordable Easter shopping

By: Trademagazin Date: 2026. 03. 20. 11:39
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Safe and affordable Easter shopping: Breier Group’sPRÍMA and CBA stores are preparing with a controlled offer. 

During the Easter preparation period,Customersat the same timeareimportantreliable quality,a controlled product rangeandthat holiday shopping should also fit into the family budget. This year, the Breier Group stores are preparing for the season in a way that will help Hungarian families with a safe, transparent and affordable selection of traditional Easter products.

The owners of the Breier Group have demanded compliance with three main criteria in relation to their own PRIMA and CBA stores:

  • Owners and regional managers conduct daily, personal, quality checks in stores for ham and meat products, seasonal vegetables and sweets. -guaranteed quality. 
  1. Our store managers are responsible for providing understandable and clearly visible price displays to the abundant Easter selection. -guaranteed transparency. 
  1. Our buyers need to ensure that a family of four can have an Easter menu for around 4000 HUF you can buy in our PRÍMA or CBA stores. -guaranteed good prices. 

The Breier Group aims to ensure that Easter shopping does not represent an unreasonable burden for families. We are convinced that an affordable holiday menu does not mean compromising on taste or reliability. In addition to products available at reasonable prices, the range also includes farm hams made using a truly traditional method, and handmade, quality braided cakes. 

“The Easter experience, for many families, is the common table, time spent together and the experience of traditions. It is therefore particularly important for us that our customers not only find safe and reliable products in our stores, but also feel that festive preparations remain planable and affordable.”

– said Péter Breier, the owner of the company group. 

 

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