Conscious shopping does not exist, says the expert
Telex talked to an expert about the functioning of shopping behaviors who has studied these processes through research in recent years. Psychologist Ákos Csertán talked about the impossibility of conscious shopping, our extremely inexplicable shopping habits, and whether we still believe in the long-term meaning of savings.

It’s not that easy to be a conscious customer
“We are all very different, but we are similar in some ways. By grasping these similarities, user types and persozones can be drawn. We immerse ourselves in the users’ lives, see what their problems are, what they base their decisions on, and then we mix abstract people and personas from the characteristics we observe at the trend level. Your age or status is not the deciding factor here, the characters are determined by things independent of this: for some it is important to choose, to establish physical contact with the object, while others prefer to compare prices online. Other circumstances also matter: if you are hungry, you will buy more in any store you go to – this is not only true for food, but also for clothes and electronics.”
Ákos Csertán tells Telex.
Related news
Inflation in Italy accelerated to 1.7 percent in June
In Italy, consumer prices rose by 1.7 percent year-on-year in…
Read more >Hungarian sour cherries in unprecedented crisis: the fruit could become a luxury item
The Hungarian fruit market, especially the sour cherry sector, has…
Read more >MNB Director: The central bank expects 4.7 percent annual inflation this year
Inflation is expected to exceed the central bank’s tolerance band…
Read more >Related news
Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >FAO food price index rose slightly in June due to higher prices of meat, dairy products and vegetable oils
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >