dm training for December

Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores, which are seen as specialists of beauty care. According to market research data, dm has been successful in increasing its market share in a stagnating market for years. Most of their customers are ladies who often buy products intended for men as well. dm organises training courses for its store attendants to enhance their knowledge of perfumes which is useful when customers want advice.