Trends come and go, but bread remains – most Hungarians swear by sourdough

By: Trademagazin Date: 2025. 10. 14. 12:10

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

Reforms, diets, alternatives here or there, bread has retained a secure place on the table of Hungarians. According to a survey by TV Paprika on World Bread Day (October 16), two-thirds of Hungarians eat bread every day, and the proportion of those who have completely banished it from their diet is negligible. It seems that bread is still more to us than simple carbohydrates.

Sourdough is the real thing

Today, different types of baked goods are available on almost every corner – whole grain, gluten-free, baguettes, focaccia or even cheddar cheese loaves – but if you have to choose, the majority of Hungarians still consider sourdough bread (63%) to be the real thing. According to the participants in the October 2025 online survey by TV Paprika, sourdough is not only a fashionable technology, but also the key to good bread: patience, natural fermentation and depth of flavor. Whole grain and seed bread is in second place with 17 percent, and white bread – despite all its criticism – is still the favorite of every tenth person.

Bread is not only food, it also has a sound and a smell

Two-thirds of the respondents eat bread every day, 15 percent every few days, and every tenth only with certain dishes – for example, sandwiches or one-dish meals. Only 8 percent are those who rarely or never eat it.

The relationship with bread lives not only in our habits, but also in our senses. 42 percent of respondents named the fresh, crispy crust as the most important bread experience, 28 percent highlighted the soft interior, and 23 percent highlighted the smell of bread. In other words, the experience of bread is still sensory and personal today: the sound, the touch, the smell – something that cannot be replaced. We are also emotionally attached to bread: bread is home, a memory, security.

Four out of ten also bake bread at home

Four out of ten respondents (41%) also bake bread at home. Some always follow the same proven recipe, but most of them also experiment with new flavors and flours. Another 21 percent bake for special occasions, 9 percent tried it during the sourdough fever and then let it go, while 29 percent prefer the expertise of bakers.

World Bread Day is celebrated on October 16, after the World Bakers’ Federation decided in 2001 that this day would draw attention to one of the world’s most important foods. And TV Paprika’s recent research confirms that trends come and go, but bread remains and everything it means remains with it: aroma, taste, memory, home.