Frozen Food, Alcohol Remain High On Purchase List As COVID-19 Epidemic Continues

Sales remain elevated for the Frozen Food and Alcohol segments, while non-food categories are seeing softer growth than in weeks past, according to the latest edition of the IRI COVID-19 Consumer Spending Tracker.

The latest edition of the tracker, which covers the period up to 3 May, has found that e-commerce continues to show strong growth compared to last year, particularly in the US, Italy, France and Spain, indicating that consumers are gradually shifting their purchasing patterns to online.

ESM