Sales remain concentrated

Mineral water is key in grocery retail: it is the fifth biggest grocery category in the 90 audited by Nielsen. Between December 2013 and November 2014 mineral water sales were worth HUF 55 billion – 7 percent more than in the base period. Volume sales improved by 3 percent. Manufacturer brands realised 66 percent of value sales in 2014. This means that sales dropped 1 percentage points. Stores bigger than 400m² were responsible for 74 percent of value sales.