PENNY continues to build on domestic partnerships

At PENNY everything starts with the customer: the retailer’s goal is to offer consumers a selection of fresh, reliable, high-quality and affordable products in its stores every day. Domestic suppliers continue to play a key role in the discount chain’s procurement strategy. This is best illustrated by the fact that two-thirds of its current product range comes from Hungarian suppliers. Long-term partnerships with Hungarian suppliers not only guarantee freshness and good prices, but also a shorter supply chain.

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