Sweet biscuits are more and more popular

In the first half of 2011 sweet biscuits managed to increase sales in terms of both value and volume. There was an increase in the number of category buyers as well and volume bought per household was also up. Plain sweet biscuits (the biggest segment) volume sales were down, wile the level of sales remained unchanged in the second biggest segment – household biscuits. Primarily smaller segments, such as biscuit selections and dipped biscuits, generated growth. Average prices did not increase in the case of rapidly growing product groups but they augmented in stagnating and declining segments by 10 percent. In the second quarter of 2011 seven out of ten households bought sweet biscuits, typically 1-2 times a month and each time they put about 500g of sweet biscuits in their baskets.