Even more muscular performance from supermarkets in Austria

According to Nielsen Austria, in 2010 the nominal revenue of Austrian food stores was 1.5 percent higher than in the previous year, while the average price of food products and non-alcoholic beverages was up 0.8 percent. Supermarkets’ revenue rose by 4.3 percent – thanks to their strong promotional activity and to focusing on a good price/value ratio – and hypermarket sales were up 2.4 percent. Turnover in all other channels declined.