Small shops’ share in sales grows further

Energy and sports drinks were sold for HUF 18 billion between December 2013 and November 2014. Value sales rose 16 percent and volume sales expanded by 12 percent. Small shops had a relatively big share from sales and the trend was positive. The average share of shops with a floor space below 400 in grocery value sales (in the 90 categories audited by Nielsen) was 35 percent in the examined period, but these units realised 49 percent of energy and sports drink value sales, 2 percentage points more than a year before. 87 percent of energy and sports drinks sold in these units were manufacturer brands.