Market share of private labels continues to rise

According to data from GfK Hungária ConsumerScan, both the quantity of pralines purchased by households and the amount spent increased in the first third of the year. As a result of the growing market share of private labels, the average price was down by 1.6 per cent. The quantity sold in the January–April period was up by 9 per cent compared to the same period in 2007, while total spending on the category increased by 7 per cent. The frequency of purchases was down by 3.6 per cent. The number of households purchasing pralines continues to increase, with 8 per cent growth recorded in the first four months of 2008, compared to the same period in 2007. Another important trend is the growing market share held by private labels. While private labels accounted for only 21 per cent of the total quantity sold in January-April 2007, this percentage increased to 29 per cent in the same period, in 2008. The average price of private labels remains around 50 per cent of brand products.