The average volume of cured products bought per household keeps shrinking

According to ConsumerScan data from GfK Hungária, 87 percent of households bought sausage or salami last year, 3 percent more than a year earlier. However, in the past couple of years the shopping intensity of households declined by nearly 1 kg each year. Hungarian households bought some kind of cured product 19 times in 2009, which is 9 percent less frequently than last year; the average household bought 8 kg.