The range of HIR trademarked products has further expanded

By: Trademagazin Date: 2024. 11. 29. 11:10

On the 10th Anniversary of Producers’ Communities Day, 22 products from 12 applicants were granted the right to use the HIR trademark, bringing the number of HIR trademarked products to 238.

The objective of the Ministry of Agriculture, by organizing the Producers’ Communities Day annually, is to promote cooperation between producers and their organization into communities by presenting good examples of producer communities, transferring their knowledge, and exchanging their experiences.

Our traditional and regional products are part of our cultural heritage and contribute to strengthening local identity. Distinguishing them with trademarks and geographical indications is a unique tool in the hands of producer communities, with which they can authentically distinguish their products from mass products in fierce market competition. After obtaining the protection of trademarks and geographical indications, an important step is utilization, i.e. popularizing these products with targeted marketing and promotional programs. The role of producer communities is also crucial in this phase.

The “Traditions-Tastes-Regions” program was launched by the Ministry of Agriculture in 1998 with the aim of creating a collection of traditional and regional agricultural products of Hungary by joining the EU’s EUROTERROIRS program. The HIR trademark program has been operated by the ministry since 2010 as a pre-school for the Geographical Indications Program. Traditional and regional products can participate in the HIR trademark competition.