The range of HIR trademarked products has further expanded

The announcement highlighted that the Ministry of Agriculture’s goal in organizing the Producers’ Communities Day annually is to promote cooperation between producers and their organization into communities by presenting good examples of producer communities, transferring their knowledge, and exchanging their experiences.

It was emphasized that traditional and regional products are part of cultural heritage and contribute to strengthening local identity. Distinguishing them with trademarks and geographical indications is a unique tool in the hands of producer communities, with which they can authentically distinguish their products from mass products in fierce market competition.

After obtaining the protection of trademarks and geographical indications, an important step is utilization, i.e. popularizing these products with targeted marketing and promotional programs. The role of producer communities is also crucial in this stage.

The “Traditions-Tastes-Regions” program was launched by the Ministry of Agriculture in 1998, with the aim of joining the EU’s EUROTERROIRS program and creating a collection of Hungary’s traditional and regional agricultural products. The HIR trademark program has been operated by the ministry since 2010 as a preschool for the Geographical Indications Program. Traditional and regional products can participate in the HIR trademark competition, the announcement reads.