Advertising market: online ads may supersede printed ads

By: trademagazin Date: 2010. 12. 23. 12:55

The online ad revenues may be bigger this year than printed ad’s in the United States – says Bloomberg referring to the projections of eMarketer.

The online advertising market, just like in the recent years, may show a better performance this year, than the printed media. According to the estimations of eMarketer; the revenue of the advertising market may increase by 13.9 percent, reaching 25.8 billion dollars in the United States. In comparison, on the print advertising market there may be a 8.2 percent decline to 22.9 billion dollars – reports portfolio

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