Trademagazin > News and articles > Innovations > Top Multipack packaging for Heineken Hungária Zrt. products
Top Multipack packaging for Heineken Hungária Zrt. products
Following Kaiser and Zlaty Bazant, Top Multipack packaging has been introduced for Soproni, Soproni 1895 and Gösser beers as well and it will also be applied to the Heineken and Amstel brands soon. In Top Multipacks, bottles are arranged in a single row in beer crates which makes transport and storage easier. The single row arrangement is also more convenient for customers and allows Heineken Hungária Zrt. to reduce its consumption of packaging materials by 44 tonnes annually.
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