The GVH recommends the creation of a multi-level, state-regulated sustainability marking system

In many cases, green advertising messages are unclear and confusing, and a significant number of consumers are not aware of the exact content and meaning of individual statements and labels – among other things, this is also highlighted by the recently concluded market analysis of the Economic Competition Authority (GVH), in which the investigators of the national competition authority claims and advertising messages were analyzed. In the study published on its website, the GVH also formulated proposals for market participants and the legislator.