We spend more than we originally planned

By: Trademagazin Date: 2023. 11. 22. 13:29

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Although consumer awareness is growing in a high inflation environment, impulses are still decisive in the shopping habits of Central and Eastern European consumers – revealed the Publicis Groupe survey, which was conducted with the involvement of 110,000 consumers in 5 countries*. The research conducted in cooperation with the global consumer behavior researcher GWI and covering Poland, Romania, Bulgaria, the Czech Republic and Hungary also showed that many people seek information and inspiration online before making an actual purchase, but the majority of survey participants still spend more on personal items and electronic goods. than originally planned during your online purchase.

The research examined what we spend the time we spend online. The first place in the TOP 10 ranking list is obtaining information (76%), in second place is keeping in touch with friends and family (71%) and in third place is our search for how to do a certain thing (68%). Gathering inspiration is only eighth in line, and it is quite surprising that finding the products you want to buy is only ninth.

A separate examination of the rankings related to shopping reveals that consumers consider it more important to tune in to shopping than actually finding the given product. All of this is most typical of Bulgarians (53% vs. 48%) and Czechs (59% vs. 41%). For Hungarians, these two aspects are almost head-to-head (48% vs. 47%), while for Poles (54% vs. 58%) and Romanians (55% vs. 57%), the need to obtain information is slightly stronger.