More tampons sold

Sales of women’s hygiene products grew by one per cent in terms of quantity in 2007, compared to 2006. As a result of a 4 per cent rise in average price, overall sales expanded by 6 per cent in the category. According to ConsumerScan data from GfK Hungária, this growth is mainly due to increased sales in the tampon segment. While the number of customers dropped somewhat, both the purchased quantities and the frequency of purchases increased in the above period. The market share of private label products shows dynamic growth, reaching 25 per cent in terms of quantity in 2007. This is probably mainly due to the fact, that while the average price of brand products rose by more than 7 per cent, the average price of private labels remained unchanged. The average price of private labels was 50 per cent lower than that of brand products.