More commercials, more coffee sold

Coffee retail sales reached HUF 26 billion in the December 2013-May 2014 period. Value sales grew 4 percent and volume sales rose 2 percent. Coffee is the 5th biggest-turnover grocery category from the 90 audited by Nielsen. Manufacturer brands’ share from sales was very high at 81 percent. Coffee’s volume weighted average price was 3 percent higher, HUF 2,503. Ground coffee realised 46 percent of sales, 24 percent sold were instant coffee specialties and instant coffee was at 17 percent. Capsules and pads realised 6 percent of sales. 400m² and bigger stores were responsible for 66 percent of value sales; 401-2,500m² stores were at 35 percent and those bigger than 2,500m² had a 31-percent share from sales. Manufacturers spent HUF 3.4 billion on television ads – twice as much as in the base period.