FMCG commercials reached more viewers in the first six months

According to data from Nielsen Audience Measurement Kft., in the first half of 2014 commercials for groceries, household chemicals and cosmetics had a 2 percent higher Gross Rating Point (GRP) index than in January-June 2013. The GRP index shows how many contacts a commercial makes in the target group – since viewers can be reached by the same commercial more than once, the GRP index can be higher than 100. Companies spent 28 percent more on grocery product commercials in the examined period, a sum of HUF 63 billion at rate cared price. Spending on commercials for household chemicals and cosmetics grew by 1 percent and neared HUF 60 billion. Commercials of so-called ‘medicinal products’ had the highest GRP index, they were followed by ‘retail’; groceries and household chemicals’ share from the television commercial market GRP in total was 31 percent. Among groceries sweets had the highest GRP index share at 30 percent, followed by dairy products at 16 percent and alcoholic drinks at 12 percent..