More than loyalty – the myKiK loyalty program is 1 year old

Rikk Róbert

myKiK has become a dominant player in the domestic discount segment in one year, with nearly one million Hungarian users, while it already has more than 15.4 million regular customers across Europe. The program is available as an application and as a physical card, so everyone can use it according to their own preferences. This is particularly important, as the wide range of users has different needs.

A new standard in personalization

Since its domestic launch, myKiK has proven its worth with extremely intensive use and rapid expansion. It is particularly unique in the discount segment, as loyalty programs are typically not widespread in this market category. The goal of KiK was not to increase sales, but to enhance customer convenience: to create a flexible, experience-based system that is easy to use in both digital and physical forms.

The physical card – contrary to expectations – remains extremely popular, which is especially important for the less digital age group. You can register on-site at 140 stores in Hungary, and the member will receive the card immediately, so you can enjoy the benefits right away.

– We have consciously designed the loyalty program to be accessible to everyone – even without a smartphone. We strive to create a personal experience, and the feedback from the first year has fully confirmed this for us – emphasizes Róbert Rikk, Managing Director of KIK Textil és Non-Food Kft.

International recognitions

myKiK loyalty program

myKiK has also achieved outstanding success internationally. The program is now operating in nine countries and the number of users has exceeded 15 million. The jury of the European Loyalty Awards in London recognized it with the “Best Retail Loyalty Program of the Year – Non-Food” award this year, while the 2023 launch was already awarded a gold medal by the International Loyalty Awards at that time. These professional results indicate that the program is setting new standards not only locally, but also globally.

A strong conceptual change is also taking place in the background: from October, KiK will design its new stores according to the visual and functional identity of Dynamics 2.1. The first domestic store to receive the complete transformation was the Zenit Corso store in Budapest, and since then the new visual world has been introduced in several locations in Hungary.

– On an international level, we also see that myKiK fits well with the needs of customers in different markets. The awards confirm that we are truly creating a new norm in the textile and non-food discount trade with the program, says the company manager.

New generation stores

The company recognized that customer expectations have changed significantly: stores should not only be tidy, but also inspiring. The previous white-gray color scheme, homogeneous lighting and crowded entrance zones no longer supported browsing. The new image creates a modern, welcoming environment with clean wood-look floors, anthracite merchandise racks, spotlights, modular checkout furniture and an energy-saving lighting system. The emphasis on seasonal products, the creation of visual orientation points, thematic worlds and a layout that encourages spontaneous decisions all contribute to making it easier for visitors to find their way around and to spending longer in the store.

“The aim of the new design is to give people new impulses beyond shopping. We believe that an inspiring environment increases satisfaction in the long run and truly shows what our #morethanyouthink philosophy means,” Róbert Rikk begins.

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