More than 70 brands received the MagyarBrands award this year

By: Trademagazin editor Date: 2023. 03. 24. 08:56

On 23 March, for the thirteenth time, more than 70 brands received the MagyarBrands awards at a ceremony at the Park Inn by Radisson Hotel. Trade magazine was again among the winners.

At the awards gala, more than 70 representatives of excellent Hungarian brands received awards in the categories of Excellent Consumer Brand, Excellent Business Brand and Innovative Brand.

This year, awards in the “Innovative Brand” category were handed over by Aywee Kőteleky Creative Group Head and member of the MagyarBrands jury, whereby Business Brand awards were presented with the assistance of Melinda Kamasz, editor-in-chief of növekedés.hu.

Winners received the awards for the 13th time this year, that not only were granted as a recognition of MagyarBrands, but for many also as Excellent Employers

Consumer brands that won the Magyarbrands award in 2022 had an average awareness of more than 70% and a brand preference of over 85%. The data also confirm that the purchasing decisions of around two-thirds of Hungarian consumers are more heavily influenced by a product’s Hungarian origin than its packaging or price. Dr János Serényi, Chairman of the MagyarBrands Jury was involved in the presentation of the Consumer Brand Awards.

Representatives of Trade magazin on location (from left to right): Dóra Bátai and Marianna Gratt account managers, Zsuzsanna Hermann managing director-editor-in-chief, and Adrienn Ress marketing and event manager

Since 2018, brands that perform outstandingly in the MagyarBrands Programme may also be nominated in the Employer Brand category. They may apply for the award by filling in an online questionnaire, that is supplemented by questionnaire assessing employees’ satisfaction.