Sales exceed 55 billion forints a year

Carbonated soft drinks’ retail value sales were down 2 percent in the February 2013-January 2014 period if compared with twelve months earlier, while the Nielsen Retail Index registered minus 5 percent in volume sales. 200m² and smaller shops’ share from value sales was stable at 40 percent. Manufacturer brands generated 86 percent of values sales – just like a year earlier. Calculated at official rate card price, in 2013 carbonated soft drinks were advertised in the value of HUF 5 billion on television – market players spent 14 percent less on commercials than in 2012, but it must be noted that in practice less is paid for television ads the rate card price.