Aldi to donate over 500k meals to support charities this Easter

By: Trademagazin editor Date: 2024. 03. 27. 09:34

Aldi is donating more than half a million meals to local charities, community groups and food banks throughout the upcoming Easter school holidays.

The discount grocer expects almost two-thirds of these meals to be donated to causes solely focused on supporting families.

The food donations form part of Aldi’s ongoing work with giving platform Neighbourly, which has seen the supermarket donate more than 44m meals across the UK since the partnership began in 2019.

Aldi UK national sustainability director Liz Fox said: “We know that the school holidays can be a particularly challenging time for families, and food banks regularly see heightened demand.

“By working with such amazing charities through our partnership with Neighbourly, we are able to give back to the communities we serve year-round and hope to provide more food donations at Easter than ever this year.”

Neighbourly CEO Steve Butterworth added: “The ongoing cost-of-living crisis has increased the demand on food banks, particularly during the school holidays.

“Aldi’s contributions serve as a lifeline for many, providing essential support to enable these causes to continue their vital work within local communities.”

Aldi and Neighbourly also recently launched a new ‘spring’ fund to provide additional help for families in need across the UK.

Eligible charities across the Neighbourly network, such as baby banks and children’s centres, will be able to access microgrants of £500 to help them provide immediate support to struggling families.

While earlier this month, Aldi hit a significant milestone having donated 2.5m meals from its regional distribution centres across the UK.

The move, made in partnership with Company Shop Group, has saved an estimated 1,000 tonnes of food from going to waste.

Grocery Gazette