Lidl Invests Over €500m In Serbia In First Five Years
German discounter Lidl has invested more than €550 million in Serbia in the first five years since it commenced operations in the country and employed over 3,300 people.
Lidl is ranked first in terms of overall customer satisfaction in Serbia, according to research conducted by Gfk for the year 2023, the company noted.
The company is also emerged on top in terms of overall satisfaction in the categories of fresh fruit and vegetables, as well as bakeries.
Product Assortment
Lidl Serbia is also making a significant contribution to the Serbian economy through exports. The company has exported goods worth more than €30 million to Lidl’s retail network in the region and certain European countries.
Domestic suppliers offer more than 600 products, some through locally known brands and others through products sold under the discount chain’s own brands.
Lidl Serbia
The retailer is also one of the most desirable employers in Serbia and has been presented with the ‘Top Employer Serbia’ and ‘Top Employer Europe’ certificates for three years in a row.
Lidl currently operates in Serbia through two logistics centres in Nova Pazova and Lapovo, which are in charge of supplying to its network of around 67 stores in 38 different cities.
The company has long-term plans to expand its business in Serbia with the opening of more stores.
Related news
Prices of Hungarian products in Denmark: surprising differences between domestic and foreign prices
Food prices in Hungary continue to rise sharply, so more…
Read more >Consumer confidence in branded products is growing again in Germany
The popularity of private label products has somewhat waned and…
Read more >Mercadona Becomes Fourth Largest Retailer In Portugal
Mercadona reported the highest market share growth in 2024 in…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >