More than 250,000 people joined to the Lidl Advent Tale Chain!

A total of 254,852 people across the country joined to the unique Advent Tale Chain campaign of the Lidl Magyarország. The aim was to give a unique advent tale to the children in the cooperation of the Lidl and the buyers.

Lidl’s Advent Tale Chain responsibility campaign ended on Gold Sunday. Within the campaign, the company asked its customers to share the most beautiful word that they remember from the Christmas celebrations. The initiative was completed with great success, more than 254 thousand people sent words: 156 thousand via gift boxes placed in the stores, and 98.5 thousand who joined on the Facebook site of Lidl. The total number of words was 256,394. The most common, most often sent words were love, family and happiness. The online participants – who sent 8 -10 words, automatically supported the Child Nutrition Foundation’s Everybody lunch! program with 10 HUF.