Consumers plan to spend more than $200 on gift cards this year

Blackhawk report’s findings were congruent with the National Retail Federation’s survey, which found that more than half of consumers wanted gift cards for the holidays. Previous research from the Blackhawk Network also found that millennial and Gen Z consumers are increasingly purchasing e-gift cards.

The report also noted that consumers remain confident in the country’s overall economic health. According to Blackhawk’s survey, 63% of survey respondents said they are confident in the economy. In fact, 32% of shoppers said they plan to spend more during the holidays this year, and 25% expected to expand their gift list to include more people, according to the report.

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