More mayonnaise, ketchup and mustard sold
The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent for mayonnaise, 9 per cent for ketchup and 4 per cent for mustard. Mayonnaise sales continued to get more concentrated with hyper markets holding a 38 per cent market share and the 401–2.500 square meter stores 36 per cent. Plastic packaging is increasingly dominant. Private labels hold a market share of 32–38 per cent in terms of quantity. Private labels have an even stronger position in the ketchup market with a share of 35–40 per cent. The market share of larger, 501–2.000 gram sizes is also growing. Private label mustards have a 27–29 per cent market share. 69 per cent of sales in terms of quantity are generated in larger than 400 square meter stores.
Related news
Related news
The physical average hourly wage rose by 13.5 percent to over HUF 2,100 in the second quarter
In the second quarter of this year, the average gross…
Read more >K&H: companies pay less attention to social responsibility
The commitment of companies to social responsibility has decreased in…
Read more >Lidl optimizes international store network
In the first four months of the current financial year,…
Read more >