Tens of millions with one opening tab – the biggest prize draw in XIXO history has started

By: Trademagazin Date: 2025. 07. 01. 12:10

This summer, XIXO is preparing for a bigger launch than ever: the largest prize game in the brand’s history has been launched, with nearly 9,000 prizes up for grabs, including the two-time HUF 10 million grand prize. The promotion runs from July 1 to August 31, 2025, and each code upload means another chance to win.

Participation is simple: just purchase a promotional 250 ml XIXO carbonated soft drink, then upload the unique code under the opening tab on the www.xixojatek.hu website. By uploading, participants are automatically entered into the daily, weekly and grand prize draws.

The list of prizes is truly diverse:

At the end of the promotion, there will also be two HUF 10 million grand prizes, which will be sent directly to your bank account. In addition, 27 valuable weekly prizes will be raffled off during the 9 weeks of the game: high-end devices such as the iPhone 16, AirPods Pro and JBL Xtreme portable speaker.

However, the speciality of the promotion lies not only in the main prizes: thousands of instant gifts offer even more winning opportunities. XIXO jackets, XIXO socks, XIXO pillows and XIXO trays are also among the 8866 daily prizes, all in stylish, summery designs.

The products participating in the promotion will appear in stores with unique, limited-edition box designs, making shopping a special experience. XIXO aims to combine the usual refreshing experience with a little extra excitement, with a summer campaign that can be truly memorable.

Márton Vecsei, Brand Manager of XIXO, said:
“This campaign is a milestone in the life of XIXO. We are proud to have launched a prize game that offers real value to our customers, and in which thousands of people have the chance to win valuable gifts or even 2×10 million HUF main prizes.”

The campaign is accompanied by stronger marketing support than ever before: spectacular television and digital advertisements, billboards, as well as intensive social media and in-store activities ensure that no one misses out on the game.

Don’t miss out on one of the biggest games of the summer! Buy a promotional XIXO, top up the code and win up to 10 million HUF twice!