Originality matters to 7 from 10 Hungarians

Pilsner Urquell’s Great Originality Test has revealed that 68 percent of Hungarian consumers would choose the original brand instead of a copy. According to the representative survey, the majority of respondents want the real thing the most when it comes to buying drugs and food. The study also revealed that we associate original beer with the Czech Republic, and most people know that Pilsner Urquell is the original pilsner.

//