Johnnie Walker's “Do not drink if you drive” campaign is 10 years old
Johnnie Walker celebrates the tenth anniversary of its “Do not drink if you drive” initiative this year in Hungary. Until now, 25 thousand people have joined to the campaign on Facebook or personally.
The 2015 program is designed to reach further 10 thousand people to take a personal pledge that they never drink and drive. This year's campaign was launched by Jenson Button, McLaren Honda F1 Team driver ÉricBoullier, McLaren Honda’s race director and Zséda the campaign’s ambassador in Hungary.
One can joint to the Join the Pact initiative at the www.jointhepact.com website or at Johnnie Walker’s Facebook page.
Related news
Ultra-light bottle made from glass
Diageo unveiled what it claims to be the world’s lightest…
Read more >Johnnie Walker Black Label Squid Game
Limited edition series, tied in with the debut of the…
Read more >Diageo Announce New Global Division For Luxury Brands
Diageo Luxury Group is a new global division from Diageo…
Read more >Related news
Quick commerce booms in India as consumers seek faster deliveries
The demand is particularly high amongst younger consumers. Quick commerce…
Read more >REWE Group Revamps Digital Loyalty Programmes
REWE Group has announced a new format for its digital…
Read more >Lactalis to close factory in Zambia
The dairy group has cited “market dynamics”, according to a…
Read more >