Reckitt Benckiser uses cleaning brands to enter into partnerships

Building on the strength of Lysol and Dettol brands, Reckitt Benckiser is seeking supply and sanitation deals with travel companies and hotels, as the coronavirus crisis makes hygiene a high priority. At the end of July Reckitt signed a deal with Delta Air Lines to provide its Lysol cleaning products for toilets and other high traffic areas. It has also secured long-term contracts with Avis Budget car rentals and Hilton Hotels.