Reckitt Benckiser uses cleaning brands to enter into partnerships

By: Tisza Andrea Date: 2020. 08. 10. 13:41

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Building on the strength of Lysol and Dettol brands, Reckitt Benckiser is seeking supply and sanitation deals with travel companies and hotels, as the coronavirus crisis makes hygiene a high priority. At the end of July Reckitt signed a deal with Delta Air Lines to provide its Lysol cleaning products for toilets and other high traffic areas. It has also secured long-term contracts with Avis Budget car rentals and Hilton Hotels.