Coca-Cola And Ferrero Collaborate For Tic Tac Sprite

By: Trademagazin editor Date: 2023. 03. 30. 08:15

Ferrero and the Coca-Cola company have teamed up to launch a new product, Tic Tac Sprite, according to media reports. The new product has been launched in France this week, and the partners plan to introduce it in 20 countries this year.

The company is offering 1.5 million packs of the new product in France, along with in-store displays to support the campaign.

Tic Tac Sprite features yellow-coloured mints in a green, Sprite-branded packaging to complement the flavour. The product has been released in three pack variants and four different size and weight options.

Previously, the two companies collaborated in 2019 to launch Tic Tac Coca-Cola in 70 countries with three dual-branded packaging variants.

The Italian confectionery company and the American multinational beverage giant believe that the collaboration will capitalise on the popularity of the lemon-lime flavoured soda and the brand recognition of Tic Tac mints.

Ferrero global marketing manager, Scott Perry, from the global Tic Tac team said, “Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands.”

“Both brands are loved worldwide for bringing great-tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first-ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss.” he said.

ESM