Coca-Cola And Ferrero Collaborate For Tic Tac Sprite
Ferrero and the Coca-Cola company have teamed up to launch a new product, Tic Tac Sprite, according to media reports. The new product has been launched in France this week, and the partners plan to introduce it in 20 countries this year.
The company is offering 1.5 million packs of the new product in France, along with in-store displays to support the campaign.
Tic Tac Sprite features yellow-coloured mints in a green, Sprite-branded packaging to complement the flavour. The product has been released in three pack variants and four different size and weight options.
Previously, the two companies collaborated in 2019 to launch Tic Tac Coca-Cola in 70 countries with three dual-branded packaging variants.
The Italian confectionery company and the American multinational beverage giant believe that the collaboration will capitalise on the popularity of the lemon-lime flavoured soda and the brand recognition of Tic Tac mints.
Ferrero global marketing manager, Scott Perry, from the global Tic Tac team said, “Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands.”
“Both brands are loved worldwide for bringing great-tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first-ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss.” he said.
Related news
Ferrero Achieves 90% Ingredient Traceability
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Kellogg’s stock shot up like a rocket: Ferrero acquisition may be behind it
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >PepsiCo teams up with NotCo on NPD
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Dr Zoltán Pogátsa on the Hungarian economy: neither the golden age, nor an apocalypse
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Eurozone GDP grew by 0.1 percent in the second quarter compared to the previous quarter
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >KSH: industrial production decreased by 1.0 percent compared to the same period of the previous year, expanded by 2.0 percent compared to the previous month
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >