This Is My Style Training: the Helly Hansen designed an app for running

Turning runners into product designers, Helly Hansen is releasing the new concept for its popular training app. Centered around women this season, the app collects running data and applies distance, duration and pace to unlock a library of graphics for creating a uniquely designed pair of running tights.

This Is My Style app from Helly HansenThe further you run, the more colours and design elements you can unlock, and the harder you train, the more interesting the design becomes. Runners will be able to edit, tweak and style their designs in the app visualiser, before submitting their final creations on the This Is My Style gallery. Other users will be able to vote for their favourite designs and the winners will receive custom tights printed with their unique designs.